The Digital Twin project was developed as an AI-powered advertisement for Freysa, focusing on its futuristic concept of identity and individuality. The central idea was to imagine a world where ordinary people gradually embrace Freysa’s brand identity—symbolized by the transformation of their appearance into Freysa’s iconic green hair. This narrative highlights the power of unity and recognition, showing how Freysa’s influence spreads and becomes part of everyday life.

By blending storytelling with cutting-edge AI video generation, the project delivers a cinematic and thought-provoking experience. The advertisement doesn’t just showcase Freysa’s Digital Twin app, but also communicates a deeper message: how technology and creativity can reshape the way people connect with brands and identities in the digital age.